Salesforce agrees to buy Braze for US$5.66 billion

Industry

Salesforce agrees to buy Braze for US$5.66 billion

Salesforce has agreed to buy customer engagement platform Braze for about US$5.66 billion, according to CNBC. Braze makes AI marketing tools that manage customer data and messaging. Braze shareholders will receive US$47.50 in cash per share. Braze shares jumped more than 50% on Tuesday after closing at US$30.04 the day before. Salesforce says the deal should close in fiscal 2028, subject to shareholder and regulatory approvals.

Why it matters: If your business uses Braze for customer messaging, a change of owner is planned, but the deal isn't expected to close until fiscal 2028 and still needs shareholder and regulatory approvals. Braze's CEO says it will keep building as Braze.

Source: CNBC Technology

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